Jeralyn Stephens Novak
j[email protected]
OBJECTIVE Communications position with an agricultural trade association
SUMMARY OF QUALIFICATIONS
· Livestock and agricultural background
· Over three years event coordinating experience
· Proven ability to develop integrated marketing plans
· Self-motivated to accomplish goals and meet deadlines
· Computer skills: Macintosh OS X, Microsoft 2007 and Adobe Design Suite CS4
· Strong work ethic, dependable, fast learner and professional
EDUCATION
Master of Business Administration - Emphasis in Marketing
Tarleton State University, Stephenville, TX (A member of the Texas A&M system)
December 2014
Bachelor of Science in Agricultural Services & Development
Emphasis in Agricultural Communication, May 2011
Minors in Communications & Animal Science
Tarleton State University, Stephenville, TX (A member of the Texas A&M system)
GPA: 3.83
RELEVENT COURSES
Media Writing Agriculture Newsletter Agriculture Event Planning
Communication Law Photography Graphics & Tech Writing
Ag. Sales & Services Beef Cattle Production Meat Science
RELATED EXPERIENCE
Communications Coordinator February '13-Present
Beefmaster Breeders United, San Antonio, Texas
Manager, Web Content February '12-January 2013
National Cattlemen's Beef Association, Denver, CO
Account Manager August ‘08-February 2012
McDonald Marketing Communications, Dublin, TX
Public Policy & Communications Intern February '11-May 2011
National Cattlemen’s Beef Association, Washington, DC
Production Assistant Intern October 2009
44 Blue Productions, Stephenville, TX
Magazine Intern September ‘06-May 2007
McKinney Living Magazine, McKinney, TX
WORK HISTORY
Program Assistant, TX 4-H Center, Brownwood, TX June 2008-Present
ACTIVITIES
Tarleton State University
HONORS
j[email protected]
OBJECTIVE Communications position with an agricultural trade association
SUMMARY OF QUALIFICATIONS
· Livestock and agricultural background
· Over three years event coordinating experience
· Proven ability to develop integrated marketing plans
· Self-motivated to accomplish goals and meet deadlines
· Computer skills: Macintosh OS X, Microsoft 2007 and Adobe Design Suite CS4
· Strong work ethic, dependable, fast learner and professional
EDUCATION
Master of Business Administration - Emphasis in Marketing
Tarleton State University, Stephenville, TX (A member of the Texas A&M system)
December 2014
Bachelor of Science in Agricultural Services & Development
Emphasis in Agricultural Communication, May 2011
Minors in Communications & Animal Science
Tarleton State University, Stephenville, TX (A member of the Texas A&M system)
GPA: 3.83
RELEVENT COURSES
Media Writing Agriculture Newsletter Agriculture Event Planning
Communication Law Photography Graphics & Tech Writing
Ag. Sales & Services Beef Cattle Production Meat Science
RELATED EXPERIENCE
Communications Coordinator February '13-Present
Beefmaster Breeders United, San Antonio, Texas
- Promote the general functions of BBU with high emphasis on media and website information, promotion of Beefmaster and Beefmaster Advancer cattle on the domestic and international level;
- Manage and create web advertisements, brochures, and other web print projects producing the highest quality;
- Make timely and regular updates to the BBU website www.beefmasters.org;
- Write and distribute the bimonthly E-newsletter;
- Write and distribute regular press releases to agricultural media and upload to the BBU website;
- Maintain and frequently update BBU Facebook and Twitter accounts;
- Maintain photo a database of Beefmaster cattle for photo requests by other beef industry media;
- Coordinate television and all other video programs;
- Create, manage and update a Beefmaster video component to the BBU website; and
- Report to the BBU Board of Directors when asked to update them on web based issues (advertisements, information, etc.).
Manager, Web Content February '12-January 2013
National Cattlemen's Beef Association, Denver, CO
- Developed, edited and posted material daily or as needed to website and other electronic communications vehicles utilizing best web practices;
- Provided website support to NCBA staff and others as needed to www.BeefUSA.org;
- Generated social media messaging, electronic newsletters and other content, ensuring consistent messaging and appearance;
- Served as primary point of contact for website content;
- Effectively communicated and coordinated with IT team members and web development team on all aspects of web and electronic media;
- Ensured content, web pages and messages maintain the highest level of quality and consistency;
- Generated, collected and reported on web traffic statistics and analytics to relevant programs. Utilized data to add relevant content to website;
- Applied visual design skills, colors and layout for professional web communications;
- Worked to ensure messages are consistent among multiple platforms including print, web and broadcast.
- Worked to find opportunities for convergence among platforms as much as possible; and
- Utilized new technology and communication tools to keep websites current and useful as a tool for disseminating NCBA information.
Account Manager August ‘08-February 2012
McDonald Marketing Communications, Dublin, TX
- Provided project leadership for pesticide professional products company;
- Wrote news releases, business communication and promotional copy;
- Designed sales materials and provided leadership in logo development;
- Direct mail activities, database maintenance and website updates;
- Event planning manager, team leader for continuing education units;
- Developed sales and marketing tactics to promote businesses;
- Office manager and customer service professional; and
- Corresponded with clients concerning project progress and business plans.
Public Policy & Communications Intern February '11-May 2011
National Cattlemen’s Beef Association, Washington, DC
- Maintained member communications and distributed daily newsletters;
- Wrote and edited blog posts for beltwaybeef.com, captured photos of events;
- Assisted with press releases and the redevelopment of www.beefusa.org;
- Assisted communications team with website content and feature redevelopment;
- Created Capitol Hill graphic handouts with Adobe Photoshop CS5;
- Attended hearings and maintained database of legislative issues; and
- Observed daily news and created “Daily News Watch” email.
Production Assistant Intern October 2009
44 Blue Productions, Stephenville, TX
- Assisted with video interviews; and
- Worked lighting and sound equipment for production crew.
Magazine Intern September ‘06-May 2007
McKinney Living Magazine, McKinney, TX
- Edited and proofed magazine pages for typos and clerical error; and
- Worked with magazine publisher to enhance consumer appeal.
WORK HISTORY
Program Assistant, TX 4-H Center, Brownwood, TX June 2008-Present
ACTIVITIES
Tarleton State University
- Vice President, Agricultural Communicators of Tomorrow
- Vice President, Sigma Alpha Professional Agricultural Sorority
- College of Agricultural and Environmental Sciences Ambassador
- College of Agricultural and Environmental Sciences Senator
- Collegiate FFA
- Alpha Zeta
- Sigma Alpha Pi
- Omnicron Delta Kappa
- Tarleton Roundup
HONORS
- Summa Cum Laude
- Outstanding Graduate: Department of Agricultural and Consumer Sciences
- American Agricultural Editor’s Association Scholarship
- 3rd High Individual at National Intercollegiate Meat Evaluation Contest
- Who’s Who Among American University Student
- Student Government Association Senator of the Year
- National ACT Critique and Contest: Photography – people division 3rd place